As I’m sure you’ve heard, in order to build a successful online presence, it’s essential to regularly write or speak (video/audio) and post onto blogs, ezines, and social media. By developing an online presence, you’re creating a relationship with potential clients by showing how you can help solve their big problems. Often times in coaching, you are less likely to be competing with other coaches as much as you are competing with not being in the consideration set to begin with, so producing online material gives an answer to clients who are googling about their problems in cyberspace, in the hopes the internet genie will assist. And as a coach, you in fact, are the internet genie who has been called upon to help. [Read more…]
Are you still not quite on board with the whole social media thing? You may have a Facebook or LinkedIn profile, but not really engaging with it in a meaningful way. Perhaps you have a Twitter account, but no postings, and your icon remains an unhatched Easter egg (though pretty and pastel, nonetheless).
It’s OK. You are not ALONE. [Read more…]
Is there such a thing as Free PR? In the old days, you needed to hire a PR agency and schmooz and socialize with the journalists in the media. But now, there’s a way to promote yourself in the media, and it is completely free. [Read more…]
In Karen’s words…
Everything in my life has energy, and yours also. If you have a relationship with another person, it’s easy to see that the relationship has its own energy. It’s an amalgamation of two people. That makes sense to me. This thing about a business having its own energy was a little strange at first. Perhaps that’s also different than how you usually think about your business. We’ve all heard of a business having a mission, but not necessarily a soul. [Read more…]