Content Marketing Services
Why Build an Online Community?
“People don’t want to be pitched to, marketed to, or herded like cattle. People do want information, answers, access, and recognition—and they want it all for free.”
You have only so many hours in a day to talk with people and share what you do, right? This is where “content marketing” comes in. Basically you either write or speak and share what you know and post this on your website so that you’re essentially building a library of reasons why someone may—and should—want to hire you!
The goal of your Content Marketing is to build trust with your future ideal clients (also known as your target audience or “avatar”) and network of referral partners. By creating online conversations around the topics that your solutions will solve, you’re effectively creating a pent-up demand for when you’re ready to take on more clients.
It takes time! Rome wasn’t built in a day so don’t feel like you need to be on every social network or writing for every trade publication or anything like that. Our approach will be to take this one step at a time, and we just focus on what the best next step is and before you know it, you’ll strengthen your online presence and keep “Building Your Tribe.”
Your tribe is really two-fold:
- The clients you serve (past, present and future!). For example, you might be reaching them through your Social Media, Podcast and Blog Posts.
- Your brand ambassadors. This is your network of business colleagues who offer a complementary service to yours.
When you Build Your Tribe, you’re creating a like-minded community, generating interest, and attracting prospective customers who are becoming familiar with you, what you do, and therefore are EXCITED to work with you!